elf HIGH DEFINITION POWDER

What is it: A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin.

Why we love:

• Sheer, natural coverage
• Reduces the appearance of imperfections and shine
• Lightweight wear that won’t cake or crease
• Sifter disperses the perfect amount of product every time

Ready, set, selfie—this setting powder ensures you’re always insta-ready by subtly bluring fine lines, pores, and blemishes for a radiant complexion. The loose, light-as-air formula delivers translucent coverage that blends effortlessly onto your skin, giving you a smooth soft-focus finish that won’t cake or crease.

Great for: All skin types 

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.

Create the ultimate radiant glow and complexion dimension with this next-level highlighter. Talc-free, finely milled, and infused with skin-nourishing apricot seed oil, vitamin E, hyaluronic acid, and plant-derived squalane, this pearlescent pressed powder formula provides silky smooth, buildable, blendable luminosity that blurs imperfections on contact for an almost-airbrushed effect. Your amped look lasts with longwearing, transfer-proof color.

BENEFITS

GOOD-FOR-SKIN FORMULA

Talc-free and infused with apricot seed oil, vitamin E, hyaluronic acid, and plant-derived squalane

BLURRING

Finely milled pearlescent formula for a multidimensional glow

HIGH-PERFORMING

Buildable, blendable, longwearing, transfer-proof color

What is it: Lightly pigmented blush-and-highlighter duos to enhance your natural glow on the go.

Why we love:  

• Creamy, blendable color
• Mix of matte and shimmer shades 
• Looks great on all skin tones
• Perfect on-the-go size

Meet the ultimate dynamic duo for highlighting, blushing, and getting cheeky. These mini compacts feature two highly pigmented complementary shades with total versatility—bring your natural glow to life with one swipe, or build color for a bolder effect and blend to a smooth finish.

• Primer-infused, long-wear foundation formula
• Buildable formula offers medium-to-full coverage and semi-matte finish
• Creates an airbrushed, even complexion
• Talc-free and non-comedogenic

Say it your way with these glossy lip crayons that glide on smooth for oh-so-comfortable wear. Each retractable shade is made for turning heads. You know, like you do.

(Finish: glossy)

BENEFITS

• Glides on smooth
• Glossy finish
• Comfortable wear

What is it: A vitamin-enriched lip gloss that delivers a sheer wash of color and high-octane shine.

Why you'll love it:

• Gives your lips a brilliant shine
• Nourishing, non-sticky formula
• Subtle wash of buildable color

Key Ingredients:

• Vitamin A - Hydrates and promotes natural moisture
• Vitamin E - Nourishes and softens lips 

Pucker up to this lush lip lacquer, loved for its ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel pillowy soft and hydrated. Choose from a range of beautiful shades that can be worn alone for a subtle hint of color, or layered over lipstick for a night-ready look.